Practice-oriented coaching
Purchasing and sales go differently today!
An excellent buyer/seller is characterized by 4 competencies:
Goods competence, business competence, commercial competence and personality competence including excellent negotiation skills!
The biggest problems of the consumer economy are the price war and lack of frequency and demand!
Overabundance (too much merchandise, too much space, vertical suppliers) and weariness (monotony of cities and assortments) lead to oversaturation and destroy sales and returns.
With the rise of digitalization such as e- and m-commerce (smart phone), social media and teleshopping, many retailers are shying away from technology and are skeptical of anything new.
If retailers want to survive, they have to take the next step.
The magic word is "omnichannel" strategy, a fusion of the advantages of e- and m-commerce with the benefits of the branch store.
Permanent sensory experiences (event calendar), trend scouting and trend areas, individualization of assortments (customized), category management (controlling), branding (differentiation), design as well as service offers in interaction with customer assessments and tips, social contact and dialog in both directions and extensive product information ensure more sales and less costs. Today's environment enables a free exchange of information and ideas.
Retailers who learn to use both are well equipped for the future. Ragsch Retail provides you with these tools through training, education or expert lectures.
Upgrade your knowledge to a decisive competitive edge with us!
Ragsch Retail GmbH is the crucial link between industry and retail, providing strategic marketing of consumer goods with a focus on apparel/shoes/lifestyle. Our many years of practical experience and trainer qualifications help everyone to always keep their eye on the target!
In this context, we are happy to train all managers and employees involved. In cooperation with authorized institutes, we analyze and integrate the latest findings. How important is it to you that your employees also achieve the best possible results for you with this learnable know-how?
We are experts in purchasing and sales. Our focus is on apparel, footwear, consumer and luxury goods. We make sure that good buyers/sellers become excellent buyers/sellers, we take care that buyers actually "buy" and keep the power of decision, beyond the broad brand "concept machines" in the highly competitive market.
How important is optimal sales in your company to you? How interesting is it for you to purchase goods that you really need and that fit exactly? And not the purchase of goods that "must be out of stock", as the weak salesman likes to advertise his special items. Let's talk to each other.
Our training offer (excerpt):
PURCHASE:
- Recognition of the supplier's sales intentions
- Self-representation of the purchaser
- Negotiation skills and conditions
- Demand recognition on this side and beyond the merchandise management figures (handling and recognizing
important information of the own and global market)
- Individual and emotional purchasing
• Vertikal? Concession? Shop In Store? Multilabel? Die Angebotsvielfalt der Industrie im Jahre 2021
- "Omnichannel" , "Multichannel" strategy
Sales training
Personality training
We also conduct in-house seminars on your premises upon request, minimum number of participants 6, maximum 12.
Do you have specific special topics that you would like to work on with your purchasing/sales department? Please feel free to contact us about our possibilities.
We are at your disposal for coaching, training and motivational events, we are looking forward to your call.
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