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Sustainability

Sustainable fashion

Sustainability is increasingly influencing customers' purchasing decisions. As early as 2010, marketing experts agreed that sustainability is the top differentiating factor in the competition between brands (source: Absatzwirtschaft magazine). And that has not changed to this day. More and more end consumers are now interested in sustainable clothing.

For our customers, sustainability means thinking and acting for the long term, beyond momentary usefulness, and living this attitude with responsibility in the future.

Sustainability not only creates added value for brands such as Armed Angels, but also benefits the end consumer, the environment and society.

The marketing concept of the six C

The consistent implementation of these six dimensions represents the central entrepreneurial challenge for sustainable apparel in the coming years.

Integrated Ecology Marketing (CSR=Corporate Social Responsibility) means the development of problem-solving competence in the entire textile chain from fiber cultivation to disposal or recycling, regardless of which stage of the sales channel is considered. Both the company and the consumer have a tool at their disposal that allows them to compare products and companies with each other.
The credibility of a sustainable product requires a holistic conception of the company. All corporate goals and employees are linked to ecology. This awareness, lived internally and externally, should be made transparent through internal and external communication. This thus leads to a new trust and sense of value on the part of the consumer, who honors the offer of sustainable products and prefers them.
The integration of an environmental management (CSR) represents the constant commitment to weigh existing solutions in favor of ecologically better alternatives and to strive for ecologically optimized production processes in an open and active dialogue with all stakeholders.
Internally, ecological problems can be dealt with through constructive cooperation among employees in the sense of an interactive and interdisciplinary distribution of tasks. External ecological problems can only be solved by jointly adjusting the different goals, tasks and power influences, above all in cooperation with consumer associations, environmental institutes and the critical public through transparent and credible information.
In this context, we offer intensive training for your sales staff.
The future challenge for fashion designers lies in the design of higher quality, more durable and natural clothing. High quality and timeless design in harmony with complex laws of nature must characterize. In the future, the fashion industry will demand more quality instead of quantity. It is this ecological creativity that is the most important impulse in the clothing industry and will be one of the greatest challenges for designers and clothing manufacturers in the future. This creativity also requires cooperative collaboration and transparency at all stages of work, so that the ecologically unsettled consumer has credible information and orientation at his disposal.
The key problem for manufacturers and retailers is forecasting environmentally compatible consumer behavior and assessing how this behavior can be influenced in terms of ecological and economic goals. Sustainable products can create customer satisfaction and long-term customer loyalty with real performance benefits.
If the preliminary stage produces environmentally compatible fabrics, the industry processes them into eco-collections, the retail trade includes them in its environmentally oriented product range and the increasingly environmentally conscious consumer ultimately buys them and disposes of or returns them in an environmentally compatible manner, the ecological cycle would be closed in the sense of nature to the benefit of the entire clothing industry.
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Personal Care Super Support Guaranteed

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