Sustainable fashion
Sustainability is increasingly influencing customers' purchasing decisions. As early as 2010, marketing experts agreed that sustainability is the top differentiating factor in the competition between brands (source: Absatzwirtschaft magazine). And that has not changed to this day. More and more end consumers are now interested in sustainable clothing.
For our customers, sustainability means thinking and acting for the long term, beyond momentary usefulness, and living this attitude with responsibility in the future.
Sustainability not only creates added value for brands such as Armed Angels, but also benefits the end consumer, the environment and society.
The marketing concept of the six C
The consistent implementation of these six dimensions represents the central entrepreneurial challenge for sustainable apparel in the coming years.
In this context, we offer intensive training for your sales staff.
If the preliminary stage produces environmentally compatible fabrics, the industry processes them into eco-collections, the retail trade includes them in its environmentally oriented product range and the increasingly environmentally conscious consumer ultimately buys them and disposes of or returns them in an environmentally compatible manner, the ecological cycle would be closed in the sense of nature to the benefit of the entire clothing industry.
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