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Ragsch RetailRagsch RetailRagsch Retail
0179 9019861
info@ragsch-retail.de
47877 Willich
Ragsch RetailRagsch RetailRagsch Retail

Digitization

Digitization in 2021

Our approach to digitization considers five fundamentally different levels with their respective fields of action.

(Self-Image & Strategic Positioning)
in a digital world.
which focuses on customer benefits with smart products and services and thus creates differentiation and competitive advantages.
that generate efficiency benefits for individual functions along the classic value chain with digital applications:

front end-processes: Smart innovation management (digital innovation search fields and product development) and smart marketing & sales processes (personalized customer communication/interaction and marketing)

back end processes: Smart supply chain management (purchasing/procurement, logistics, aftersales processes) and smart production (manufacturing and manufacturing-related processes, e.g. maintenance and repair)

Support processes (HR, Finance, ICT, etc.)

However, the maximum increase in efficiency in the company is offered by cross-company end-to-end process integration, from the customer through the company's value chain to the supplier.
and the corresponding infrastructure are a fundamental prerequisite for digital solutions and processes.
From levels 1 to 4, challenges are derived for organizational structures and competencies, for the use of resources, but also for the management and employee culture in the company.
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