Digitalisierung - Ragsch Retail

Digitization in 2021

Our approach to digitization considers five fundamentally different levels with their respective fields of action.

(Self-Image & Strategic Positioning)
in a digital world.

which focuses on customer benefits with smart products and services and thus creates differentiation and competitive advantages.

Stage 3: Smart processes

that generate efficiency benefits for individual functions along the classic value chain with digital applications:

– front end-processes: Smart innovation management (digital innovation search fields and product development) and smart marketing & sales processes (personalized customer communication/interaction and marketing)

– back end processes: Smart supply chain management (purchasing/procurement, logistics, aftersales processes) and smart production (manufacturing and manufacturing-related processes, e.g. maintenance and repair)

– Support processes (HR, Finance, ICT, etc.)

However, the maximum increase in efficiency in the company is offered by cross-company end-to-end process integration, from the customer through the company's value chain to the supplier.

Stage 4: Smart data

and the corresponding infrastructure are a fundamental prerequisite for digital solutions and processes.

Level 5: Organization & Culture

From levels 1 to 4, challenges are derived for organizational structures and competencies, for the use of resources, but also for the management and employee culture in the company.

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